Archive for the ‘Mrkting N Mngment’ Category

Marketing Concepts

Posted: November 5, 2013 in Mrkting N Mngment

This is how a Professor explained Marketing Concepts to a class:

Sales-and-marketing

1. You see a Gorgeous Girl at a party. You go up to her and say: “I am very rich. Marry me!”

– That’s Direct Marketing.

2. You are at a party with a bunch of friends and see a Gorgeous Girl. One of your friends goes upto her and pointing at you says: “He’s very rich Marry him!”

– That’s Advertising.

3. You are at a party and see a Gorgeous Girl. She walks up to you and says: “You are very rich! Can I marry you?”

– That’s Brand Recognition.

4. You see a Gorgeous Girl at a party. You go upto her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face.

– That’s Customer Feedback.

5. You see a Gorgeous Girl at a party. You go upto her and say: “I am very rich. Marry me!” And she introduces you to her husband.

– That’s Demand and Supply Gap.

6. You see a Gorgeous Girl at a party. You go upto her and before you say: “I m rich, Marry me!”, your wife arrives.

– That’s Restriction for Entering New Markets.

I hope Concepts are clear!!!

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been bringing out one of India’s most creative and compelling advertisement campaigns covering the entire spectrum of the country’s business, politicians, sports and entertainment.

The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966.Amul’s longest running advertisement campaign has also found a place in the Guinness Book of World Records. The ‘Amul baby’ in the ad is a chubby girl usually dressed in polka dotted dress.

Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades.

I’ve always enjoyed Amul Butter’s ads. Did you know you can view most of the Amul ads right from beginning to the present on Amul’s site