Amul: Longest Running Ad Campaign in the World

Posted: September 28, 2013 in Mrkting N Mngment

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been bringing out one of India’s most creative and compelling advertisement campaigns covering the entire spectrum of the country’s business, politicians, sports and entertainment.

The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966.Amul’s longest running advertisement campaign has also found a place in the Guinness Book of World Records. The ‘Amul baby’ in the ad is a chubby girl usually dressed in polka dotted dress.

Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades.

I’ve always enjoyed Amul Butter’s ads. Did you know you can view most of the Amul ads right from beginning to the present on Amul’s site


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